Singapore Airlines reaffirms partnership with Tourism Queensland

KOLKATA: Singapore Airlines and Tourism Queensland have signed an agreement to jointly promote tourism to Queensland through the airline's services to Brisbane.

Under the four-year agreement, which took effect from July 1, 2011, Singapore Airlines and Tourism Queensland will jointly fund a range of campaigns and promotional activities aimed at driving tourism to the Australian state.

Tan Chik Quee, Singapore Airlines' senior vice president marketing, said that the partnership with Tourism Queensland reflects the airline's long-term commitment to the Australian market.

"Our association with Queensland has had a long history and our belief in the tourism proposition for Queensland has remained unshaken through thick and thin. The extension of our partnership with Tourism Queensland will help us to continue attracting visitors from all over our extensive network to discover the wonderful variety of experiences that Queensland offers," said Tan.

Queensland's minister for tourism, manufacturing and small business Jan Jarratt said, Singapore Airlines was an important aviation partner with access to many key international markets and its network would help Queensland achieve its goal of attracting more travellers.

The agreement will cover key markets like China, Germany, Indonesia, India, Japan, Scandinavia and Singapore.

Singapore Airlines operates 92 flights a week to five Australian cities: Adelaide, Brisbane, Melbourne, Perth and Sydney.