MakeMyTrip sees 60% jump in students’ bookings in first fortnight of February as colleges reopen
In the coming days, as more institutes across the country announce resumption of offline classes, the booking window is expected to shorten further - with many students booking tickets within a few days from the date of travel, the company said.
The company said nearly 80% of these searches are for travel within the next fortnight signaling a gradual increase in bookings for immediate travel. In the coming days, as more institutes across the country announce resumption of offline classes, the booking window is expected to shorten further - with many students booking tickets within a few days from the date of travel, the company said.
MakeMyTrip said it has observed a significant surge in air travel from non-metros to metros, with students migrating back to their educational base.
Flight bookings by students between non-metros to metros, on the platform, have seen a 2X increase from February 1 -15 this year. Air routes including Guwahati to Delhi, Kolkata to Bengaluru, Kochi to Delhi, Lucknow to Bengaluru, Bhubaneswar to Delhi, Kolkata to Chennai, Guwahati to Bengaluru, and Lucknow to Delhi have seen around 100% growth in bookings in February.
The company is also running a ‘Reward Young Minds referral program’ for students to earn credit and to avail extra discounts on their next flight booking through the platform.
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