Jet Airways may soon come up with RCom’s DTH service Bluemagic
RCom’s DTH service is likely to replace the company’s in-flight entertainment system JetScreen. Airbus A380 | Want to beat jet lag?
By Meenakshi Verma Ambwani, TNN |
NEW DELHI: ADAG���s DTH venture Reliance Bluemagic is learnt to be in talks with Jet Airways to offer its live DTH service on its planes. So far Kingfisher Airlines is the only Indian airline that is offering live feed of 16 channels to its passengers in collaboration with Dish TV.
According to industry sources, RCom���s DTH service is likely to replace the company���s in-flight entertainment system JetScreen, which largely offers pre-recorded content through ���video on demand��� on its domestic and international flights.
The DTH company would be partnering with an Israel-based technology company for the same. When contacted, a Reliance Communication spokesperson declined to comment, stating the company cannot divulge any specific information.
Reliance Bluemagic, which is likely to be launched by June-end, has already placed an order of about 5 million set-top boxes with its vendors. Industry sources believe that the company is expecting to grab about that many consumers in the next 18-19 months till the next year-end.
According to industry sources, RCom���s DTH service is likely to replace the company���s in-flight entertainment system JetScreen, which largely offers pre-recorded content through ���video on demand��� on its domestic and international flights.
The DTH company would be partnering with an Israel-based technology company for the same. When contacted, a Reliance Communication spokesperson declined to comment, stating the company cannot divulge any specific information.
Reliance Bluemagic, which is likely to be launched by June-end, has already placed an order of about 5 million set-top boxes with its vendors. Industry sources believe that the company is expecting to grab about that many consumers in the next 18-19 months till the next year-end.
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The DTH company would initially import all these set-top boxes. The company is already in talks with several LCD and television manufacturers to offer bundled services in a bid to woo cable and satellite homes to shift to its DTH service.
The company would initially tap its mobile distributors to sell its set-top boxes with more than 1-lakh distributors which will offer the DTH connections. In addition, the company has also signed 5,000 standalone distributors pan-India.
As per industry analysts, the DTH industry is poised to drive digitalisation in entertainment in the country. As per Ernst & Young, 28% of the 100-million pay-television households will migrate to DTH. Currently, DTH subscriber base is pegged at 3.5-million subscribers and is expected to increase to 19 million by 2010.
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