AirAsia launches premium services for businessmen

KUALA LUMPUR: AirAsia has announced the launch of Premium Flex services across all its operating regions, targeting small businessmen and entrepreneurs.

AirAsia CEO Tony Fernandes told ET that this launch will provide airline guests with flexibility to change their flights up to two times with no change in fee, complimentary 20-kg baggage allowance and Express boarding, where the guests get priority check-in.

Reiterating that these facilities do not mark a shift in AirAsia’s product placement, Tony Fernandes said, "This is not a business class product. We are still a low-cost airline and have not changed anything."

On the sidelines of the launch in Kuala Lumpur, Fernandes said India is a complicated market and that the past few months have been a good learning experience.

For AirAsia, ancillary income contributes around 20 per cent of its revenues and the airline wants to boost this further with these new products and services.

(The author was in Malaysia at the invitation of AirAsia)