ZTE planning to sell its premium smartphones exclusively through e-commerce platforms

NEW DELHI: Chinese smartphone maker ZTE plans to push its premium smartphones exclusively through ecommerce platforms in a bid to emulate the recent success of Xiaomi and Motorola that have become immensely popular all over the country despite being available only on online shops.

ZTE will launch its Grand S II smartphone in India on a leading e-commerce platform this week, followed by Nubia range of smartphones, Sudhir Gaur, director of smartphones at ZTE, told ET.

Gaur said ZTE will invest on bolstering its positioning in India, which is already its thirdbiggest market after China and the US. “The perception towards Chinese smartphones has changed a lot following the investments made by other Chinese device vendors,” Gaur said, referring to Xiaomi and Lenovo. ZTE aims to sell over 1 million smartphones in India by the end of December 2015, Gaur said, adding that it will focus on the Rs 10,000-15,000 price band.