Vodafone Essar, ET Now to help promote SMEs at a motor racing event in Noida

MUMBAI: Vodafone Essar in association with ET Now has launched an initiative to provide SMEs with a platform to promote their brand during a motor racing event to be held from October 28-30 at Noida.

The initiative, named ' Vodafone Drive into the Big League', will let SMEs place their logo on the Vodafone McLaren Mercedes cars taking part in the event, a statement from Vodafone Essar said. Enterprises with a turnover of Rs 10-250 crore and a total employee base of less than 1,000 are eligible to participate.