Uninor's project of using rickshaw drivers as salespersons to enter five new circles

NEW DELHI: You could soon have your milkman or autorickshaw driver selling you Uninor SIM cards. This marketing initiative by the Indian unit of Norway's Telenor, which was started as a pilot project in some parts of Maharashtra last year, is now being expanded to the company's other five circles, thanks to the success of the project.

"We would want to reach a customer at his place and that's where our autorickshaw driver and milkman concept comes into picture. Our approach is more targeted," Rajeev Sethi, chief marketing officer at Uninor, told ET.

Uninor had started the initiative some time back, wherein it roped in autorickshaw drivers, milkmen and newspaper delivery boys to sell SIMs and recharge coupons. The telco trains them on the products, method of recharge and form-filling process, besides updating them about Uninor's services and recharge benefits.