TRAI asks Bharti to comply with numbering norms
TRAI on Monday directed Bharti Airtel to discontinue immediately several promotional valued added services it recently launched in various circles as they violate the National Numbering Plan.
By PTI |
NEW DELHI: TRAI on Monday directed Bharti Airtel to discontinue immediately several promotional valued added services it recently launched in various circles as they violate the National Numbering Plan.
The operator has been asked to ensure the compliance within seven days.
The services which has drawn the ire of the regulator are a promotional offer -- Free Hello Tunes, Khel Khel Mein Kammal in the Rajasthan circle, a Devotional Portal in the Himachal Pradesh Circle, Ibadat Portal in J-K circle and Marathi Mobile Radio and "Ringtone Genie" in Maharashtra and Goa circles.
The value added service -- Voice Chat-- in the Bihar and UP Telecom Circles, Meet and Greet Shahrukh Khan, Airtel FM in UP (West) circle, Live Counselling Portal in J-K circle and Free Hello Tunes were also in line of fire. The short codes of SMS for all these valued added services were not in conformity with DoT guidelines.
As per guidelines of the Department of Telecom, the allocation of new short codes by Bharti Airtel for new value added services is a violation of National Numbering Plan.
The operator has been asked to ensure the compliance within seven days.
The services which has drawn the ire of the regulator are a promotional offer -- Free Hello Tunes, Khel Khel Mein Kammal in the Rajasthan circle, a Devotional Portal in the Himachal Pradesh Circle, Ibadat Portal in J-K circle and Marathi Mobile Radio and "Ringtone Genie" in Maharashtra and Goa circles.
The value added service -- Voice Chat-- in the Bihar and UP Telecom Circles, Meet and Greet Shahrukh Khan, Airtel FM in UP (West) circle, Live Counselling Portal in J-K circle and Free Hello Tunes were also in line of fire. The short codes of SMS for all these valued added services were not in conformity with DoT guidelines.
As per guidelines of the Department of Telecom, the allocation of new short codes by Bharti Airtel for new value added services is a violation of National Numbering Plan.
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