Top MNP loser Reliance Communication OK with loss

While Vodafone, Bharti and Idea gained significantly from the roll-out of MNP, RCOM bore the brunt of the switch.

MUMBAI: If numbers are anything to go by, mobile number portability has not made much of a dent in the fortunes of most telecom companies, as only about 4 million out of 771 million users have dumped their operators in the first five months of the much-vaunted initiative.

While Vodafone, Bharti and Idea gained significantly from the roll-out of MNP, RCOM bore the brunt of the switch. But RCOM claims it is focused merely on adding numbers, but adding high value customers.

“It is true — initially, we lost big time. And even now, the net numbers are in the red. But we are happy with that,” said President (Corporate & Wireless Customer Service) Anurag Prashar.
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