Vodafone Idea inks deal to offer ZEE5 content

NEW DELHI: Vodafone Idea Ltd (VIL) and Zee Entertainment Enterprises Ltd (ZEEL) have entered into a tie up for the latter's over-the-top (OTT) platform ZEE5, in a bid to raise content play to take on rivals Reliance Jio and Bharti Airtel. Under the partnership, the content portfolio of ZEE5 will be available to Vodafone Idea customers on Vodafone Play as well as Idea movies and TV app, the Mumbai-based telco said in a statement Monday.

The telecom market leader said its customers of Vodafone Idea can now access the entire content catalogue of ZEE5 via multiple devices. The content of ZEE5 can be accessed through Vodafone Play or Idea movies and TV app. The ZEE5 content is available across 12 languages; English, Hindi, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri, Gujarati and Punjabi.

"Our customers are constantly seeking rich and diverse content options and we aim to provide enriched entertainment by offering high-quality content on Vodafone Play and Idea movies and TV," Avneesh Khosla, operations director - marketing, Vodafone Idea, said in the statement.