Now, you've got only 25 seconds to answer your phone call!

Bharti Airtel and Vodafone Idea reduced the ring duration for outgoing calls from their networks to 25 seconds from 35-40 seconds to match that of Reliance Jio Infocomm, intensifying the interconnect usage fee (IUC) battle between the older phone companies and the Mukesh Ambani-owned telco. Bharti Airtel has reduced ring duration across its network while Vodafone Idea has done it in some circles.
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