Fight for active mobile users
Jio has a 38.6% share of *active users followed by Bharti Airtel at 35.3%. Lossmaking Vi’s active users share dipped a few decimal points to around 20.9%, brokerages analysing Trai data said.
Bharti Airtel and Vodafone Idea (Vi) lost active users. Jio has a 38.6% share of *active users followed by Bharti Airtel at 35.3%. Lossmaking Vi’s active users share dipped a few decimal points to around 20.9%, brokerages analysing Trai data said.
- Gains in Bihar, Uttar Pradesh-E, UP-W, Rajasthan, and West Bengal drive Jio’s increase
- Losses in Tamil Nadu, Uttar Pradesh-E, Gujarat, Assam, Kolkata, and Madhya Pradesh reduce Airtel’s share
- Voda Idea’s active users fall due to losses in metros, Maharashtra, Gujarat, and Tamil Nadu
Why the churn:
Low ARPU (average revenue per user) customers in key markets switching service providers amid costlier mobile services.

*Active users are people regularly using a mobile network.) Sources: Trai, Morgan Stanley, Motilal Oswal, JM Financial, Emkay Research
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