Techcom to invest Rs 100 crore in 3 years

JAIPUR: Handset maker Techcom is planning to invest Rs 100 crore in branding and marketing activities over next three years. The company offers a band of nine entry and mid level handsets aimed at semi urban and rural population.

It targets to capture 2-3% market share in mass mobile segment by the end of this fiscal. “Every year around 18 crore mobile hand sets are sold in India. Of which 14% are sold by Indian mobile brands. We expect to sell around 54 lakh handsets by the end of this fiscal,” said Techcom mobile director Sandeep Kedia.

Techcom mobile has national footprints with strong presence in markets like Uttar Pradesh, Rajasthan, Karnataka, Andhra Pradesh West Bengal and Bihar.

“We will be launching a couple of more stylish and user friendly handsets in next few months to enrich our portfolio. All these handsets will be in the entry and mid level categories,” he said.

The company has stiff competition from players like Maxx Mobile, Micromax, Lava and other Indian handset makers who offer products in the Rs 1100-7000 price range.