Tata Docomo to launch video data plan with Yotube, Apalya Technologies

NEW DELHI: Tata Docomo, the unified telecom brand of Tata Teleservices, has joined hands with Google’s YouTube and Apalya Technologies to launch a video data plan called "YouTube Recharge" for its 3G prepaid users. The 3G plan will allow Tata Docomo’s prepaid customers to watch online videos on YouTube and Apalya’s Live TV streaming service for Rs9.

"With this new product offering, we are the first service provider in India to enable our users to enjoy affordable access to a vast repository of premium and popular video content on YouTube and to live TV channel content available on Apalya’s Mobile TV service," Gurinder Singh Sandhu, head-marketing mobility at Tata Teleservices, said on Monday.

With the Rs9 plan, Tata customers will be able to watch 100 MB worth of videos for 24 hours on YouTube and Apalya’s Live TV streaming service. Under the Rs19-plan, users will have access to 150 MB with a validity for 3 days, while the Rs39-plan will offer 300 MB data, which will be valid for seven days.