Tata DOCOMO retains Milestone Brandcom for outdoor campaigns

NEW DELHI: Tata DOCOMO on Monday said that it has retained Milestone Brandcom as its Out-of- Home agency, which has been associated with it for four years.

The company, in a statement, said that it has additionally handed responsibility of Delhi and Rajasthan circles to the agency.

Milestone together with Tata DOCOMO has recently created the outdoor campaign, ‘39 Paise per Minute’ service and leveraged more than 100 branded cabs and 97 bus-shelters in Mumbai.

Nabendu Bhattacharyya, CEO & Managing Director, Milestone Brandcom said, “Tata DOCOMO is one of the most trusted and successful brands in the country. It encourages us to set the bar higher. We are thrilled to continue this relationship with the Tata’s and hope to achieve more milestones and set the industry benchmark.”