Tata Docomo launches *123# dial in service for prepaid subscribers

NEW DELHI: Tata Docomo which is operational in 19 telecom circles with GSM and CDMA services on Thursday launched a dial in *123# service for a personalized experience to its prepaid customers.

The service, a part of its ongoing ‘Har Baar More’ campaign will enable subscribers to avail customized voice and data offers, based on their usage patterns, the company in a statement said.

“Our dial in *123# service brings relevant offers to our customers’ fingertips and allows them to get more out of their mobile services. We are constantly looking to personalise the evolving needs of our customers,” said Gurinder Singh Sandhu, Head - Marketing, Tata Docomo.

‘Har Baar More’ is aimed at delivering maximum value to consumers throughout their lifetime on the network, the company said.

Tata Docomo, have also released the TV commercials in seven languages, including Bengali, English, Hindi, Kannada, Marathi, Tamil and Telugu.