Spice launches SMS service in 12 Indian languages
Spice Telecom, Karnataka's oldest cellular provider, on Thursday announced the launch of 'Spice Local Lingo', a messaging service that enables a consumer to send and receive SMS in 12 Indian languages.
By PTI |
BANGALORE: Spice Telecom, Karnataka's oldest cellular provider, announced the launch of 'Spice Local Lingo', a messaging service that enables a consumer to send and receive short messages (SMS) in 12 Indian languages.
The new offering was launched by Spice's brand ambassador and actress Priyanka Chopra.
The service can be downloaded on all Java-enabled phones and allows a user to choose from 12 languages -- Kannada, Hindi, Oriya, Punjabi, Tamil, Telugu, Malayalam, Marathi, Assamese, Gujarati, Bengali and Urdu, Rakesh Singh, COO, Spice Karnataka told reporters today.
The language service can be enabled by using the language specific soft keypad that would be installed once the software is downloaded. Using the message edit box the user could compose the message and sent it as a normal text SMS.
The charges for the service is a one time download charge of Rs 20 per language plus a monthly subscription cost of Rs five per language. As an inaugural offer, SMS charges in Spice Local Lingo will cost 50 paise.
"The new offering was targeted at mass consumers keen in sending SMS in their own lingo and at those who were not comfortable with English," Singh said.
The new offering was launched by Spice's brand ambassador and actress Priyanka Chopra.
The service can be downloaded on all Java-enabled phones and allows a user to choose from 12 languages -- Kannada, Hindi, Oriya, Punjabi, Tamil, Telugu, Malayalam, Marathi, Assamese, Gujarati, Bengali and Urdu, Rakesh Singh, COO, Spice Karnataka told reporters today.
The language service can be enabled by using the language specific soft keypad that would be installed once the software is downloaded. Using the message edit box the user could compose the message and sent it as a normal text SMS.
The charges for the service is a one time download charge of Rs 20 per language plus a monthly subscription cost of Rs five per language. As an inaugural offer, SMS charges in Spice Local Lingo will cost 50 paise.
"The new offering was targeted at mass consumers keen in sending SMS in their own lingo and at those who were not comfortable with English," Singh said.
Start a SIP with as low as ₹500 with ET Money App!
Download
The Economic Times News App for Quarterly Results, Latest News in ITR, Business, Share Market, Live Sensex News & More.
The Economic Times News App for Quarterly Results, Latest News in ITR, Business, Share Market, Live Sensex News & More.
ADVERTISEMENT
