Spice bets on VAS to become a global player

The diversified Spice Group is betting on Value added services (VAS) to become a global player in the mobile segment.

MUMBAI: The diversified Spice Group is betting on Value added services (VAS) to become a global player in the mobile segment, a top company official said.

"We are getting into the field of telecom that is unlicensed such as value added services and plan to take it global," Spice Group Chairman B K Modi said.

He is betting on value added services because that doesn't require a regulator's licence unlike telecom services. To start a GSM or CDMA service, an operator has to approach the regulator for grant of license.

Modi wants to concetrate on VAS because it would take him to the global-level whereas as a GSM operator, he is "still a regional player".

"We are only a regional player" in a GSM service and there is an element of "uncertainity" in a licence business, he said.

Off late, Modi has been in the news because he is planning to sell his stake in the telecom company. Modi confirmed that he is talking to other players, but denied that he is exiting the company.
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Besides telecom and VAS, Spice is present in mobile devices, BPO, retail and entertainment.

Spice is talking to Sony for developing entertainment content for mobile devices. "We are talking to Sony for mobile entertainment because it is strong in technology," Modi said.
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