RCoVL ties up with Disney for mobile content
Reliance Communication Ventures Ltd on Thursday said it has tied-up with Disney to offer India's first 3D animation on mobile which would be available on Reliance Mobile World along with a number of other Disney mobile content offerings.
By PTI |
MUMBAI: Reliance Communication Ventures Ltd on Thursday said it has tied-up with Disney to offer India's first 3D animation on mobile which would be available on Reliance Mobile World along with a number of other Disney mobile content offerings.
The Reliance Communications customers can access 16 Disney animated video shorts, including 10 in 3D format, exclusively made for mobile devices and featuring Disney characters, the company informed the Bombay Stock Exchange.
The customers could also download other mobile content featuring Disney characters in the form of wallpapers, ring-tones, games or comic strips from Disney Zone, created on Reliance Mobile World, it said.
"Reliance Mobile has unparalleled reach with over 10 million data enabled handsets and a countrywide high speed data network covering small and big towns alike. With Kidz World in Reliance Mobile World, Reliance pioneered edutainment on mobile in India. Disney Zone will raise the bar many notches to give a unique experience," the company's application solutions and content group president Mahesh Prasad said.
To cash in on the recent World Cup Soccer fever, the company would also offer wallpapers and animations showing Disney characters in football gear. Downloads would be priced at Rs 5 for wallpapers, Rs 10 for video shorts downloads, Rs 5 for animations and Rs 10 for ring-tones on Disney Zone while games would be charged at Rs 5 per session.
The shares of the company, which is part of Reliance Anil Dhirubhai Ambani Group, were trading at Rs 248, up 2.42 per cent at the BSE.
The Reliance Communications customers can access 16 Disney animated video shorts, including 10 in 3D format, exclusively made for mobile devices and featuring Disney characters, the company informed the Bombay Stock Exchange.
The customers could also download other mobile content featuring Disney characters in the form of wallpapers, ring-tones, games or comic strips from Disney Zone, created on Reliance Mobile World, it said.
"Reliance Mobile has unparalleled reach with over 10 million data enabled handsets and a countrywide high speed data network covering small and big towns alike. With Kidz World in Reliance Mobile World, Reliance pioneered edutainment on mobile in India. Disney Zone will raise the bar many notches to give a unique experience," the company's application solutions and content group president Mahesh Prasad said.
To cash in on the recent World Cup Soccer fever, the company would also offer wallpapers and animations showing Disney characters in football gear. Downloads would be priced at Rs 5 for wallpapers, Rs 10 for video shorts downloads, Rs 5 for animations and Rs 10 for ring-tones on Disney Zone while games would be charged at Rs 5 per session.
The shares of the company, which is part of Reliance Anil Dhirubhai Ambani Group, were trading at Rs 248, up 2.42 per cent at the BSE.
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