RCoM unveils 1 paise per SMS, opens new front on tariff war

MUMBAI: Reliance Communications on Friday introduced 1 paise per SMS plan taking the tariff war to the data front from voice calls. (Watch)

The Anil Ambani group company today launched a plan under which 1 paise will be charged per SMS and at a monthly rental of Rs 11, Reliance Communications President Mahesh Prasad, said in Mumbai.

Telecom Minister A Raja recently had said that telcos need to bring down SMS rates which are currently at 50-60 paise per SMS.

Other operators are likely to follow suit. Reliance Communications stocks were down 1.54 per cent at 166.30 in the afternoon trade on the BSE.NEW DELHI: Reliance Communications, India's No. 2 mobile operator, on Friday slashed SMS charges, further heating up an ongoing price war in the Indian mobile market.

Reliance said that it would charge customers just 1 paisa per SMS in a new bill plan.

The company also launched another plan where customers can send unlimited text messages by paying Rs 1 a day.

Currently operators charge between 0.5 and Rs 1 for local and national SMSes.