Nokia designs bear touch of psychologists, anthropologists

NEW DELHI: Those simple and at times swanky cellphones and services from the Nokia stable are not just designs of technological expertise but also bear the touch of psychologists and anthropologists.

The world's largest mobile phone maker utilises expertise from myriad fields including psychology and anthropology, to churn out their mobile devices, services and software.

"Based in China, Europe and the US, our multi-disciplinary design team comprising more than 300 people (that) includes psychologists, researchers, anthropologists, user experience experts and technology specialists representing over 30 different nationalities," according to 'Nokia in 2009' report.

The Finnish cellphone maker stressed that it makes use of customer feedback, information on consumer usage patterns and other consumer data to create designs.

Nokia is a major mobile phone player in the Indian market and had the highest handset sales in the country after China, in 2009.

"We understand that through research, understanding of consumer trends, local studies, rapid prototyping of styles, shapes and interactions, we would have key tools needed to create a portfolio of products and services and their combinations relevant to billions of people," the report said.

Moreover, Nokia's market share gains in the Asia-Pacific region last year, were mainly driven by its presence in India and Indonesia.

Nokia began India operations in 1995 and now has a manufacturing plant in Chennai and a design studio in Bangalore, among others.