Micromax makes a foray into Bangladesh

NEW DELHI: Handset maker Micromax today announced its foray into Bangladesh and said it will launch 12 cellular phone models priced between 2,000 Bangladesh taka (BDT) (about Rs 1,350) and 16,000 BDT (about Rs 10,800).

However, no investment details were disclosed. Micromax handsets will be aimed at consumers across all segments, with special focus on youth, Micromax said in a statement.

The company has appointed Reach Distribution Ltd as its a national distributor for the Bangladesh market, which will make the handsets available through more than 2,500 outlets, it added.

"To begin with, the company will launch 12 models ranging from less than 2000 BDT to 16000 BDT. These include feature-rich mobile phones, ranging from 30-day long battery backup, dual sim, qwerty chat-phones, music-touch phones, lifestyle phones and utility phones," it said.

Micromax already has a presence in Hong Kong, US, Dubai, Nepal and Sri Lanka.

"We have been keenly observing the Bangladesh telecom market for the tremendous growth it has undertaken over last few years. We are sure that wireless communication has a great future in the country," Vikas Jain, Business Director, Micromax Informatics Ltd said.