Helion, CRV invest $11 mn in SMS GupShup

MUMBAI: Mobile community platform SMS GupShup, today said it has received investment of USD 11 million from Helion Ventures and Charles River Ventures (CRV) to fund business growth and product development.

"We believe that this innovative platform for mobile communities and advertising has immense potential," Helion Managing Director Ashish Gupta said in a release.

SMS GupShup provides a platform to enable advertising to target communities to increase brand awareness and engagement.
"The investment will enable SMS GupShup to innovate faster and deliver great products to consumers, advertisers and enterprises," SMS GupShup president Beerud Sheth said.