Anil Ambani's RBNL launches India's first talk Internet radio

MUMBAI: With cellular service-providers unveiling their 3G plans, Anil Ambani-led Reliance Broadcast Network Limited (RBNL)'s digital vertical Big Digital today launched the country's first-ever talk Internet radio and said the 3G roll-out would give a substantial boost to the segment.

The talk Internet radio has been christened as BIG Net Radio.

" India has over 50-million Internet users, mostly in the age group between 18-30-years and is growing, thus boosting the on-line advertising, which is expected to grow at 32 per cent to touch Rs 2,000-crore by 2013. This highlights the humongous potential that lies before us," RBNL's Business Head (Radio and Digital), Soumen G Choudhury, said.

The Big Net Radio, Choudhury said, is the first-ever pure talk net radio in India, which will work excellently with the growing populace seeking entertainment on the Internet, he said.

"Internet radio is poised to increase even as Bollywood, spirituality and humour are the pegs that work excellently with Indian audiences and the company is working towards providing 24-hour seamless entertainment to the audience," Choudhury said.