Airtel launches zero processing fee pre-paid cards
India’s largest cellular operator Bharti Airtel has done away with the processing fee on re-charge vouchers.
By TNN |
MUMBAI: In a move that would cheer up pre-paid mobile customers, India’s largest cellular operator Bharti Airtel has done away with the processing fee on re-charge vouchers.
It has launched a range of products with zero processing fee, redefining the pre-paid category by enhancing talktime by upto 140%.
Vouchers of Rs 249, Rs 399 and Rs 499 denomination will now offer talk-timeof Rs 221.61, Rs 337.31 and Rs 444.11 respectively. While STD calls under all the three plans will be charged at Rs 2.40 per minute, local call rates will be Rs 1.49, Rs 0.99 and Rs 0.79 per minute respectively.
Processing fee varies from circle to circle and product to product and could be upto Rs 99 on a recharge voucher of Rs 200. Besides, a service tax of 12% is also deducted, reducing the talktime further. Now, only the service tax would be cut under the “Happy Recharge” scheme.
Bharti Airtel President (Mobile Services) Sanjay Kapoor said, “The prepaid segment has shown immense growth in the last couple of years and Airtel intends to drive consumption in this category. Happy Re-charge is a strategic initiative that is aimed to speed up growth, enhance cus-tomer value and significantly contribute towards increasing our market and revenue share in the future.”
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