Airtel enters into a strategic tie-up with IFFCO
Airtel has entered into a strategic tie up with the Indian Farmers' Fertiliser Co-operative Limited (IFFCO) and formed a new joint venture company called IFFCO Kisan Sanchar Limited (IKSL).
By PTI |
HYDERABAD: Airtel has entered into a strategic tie up with the Indian Farmers' Fertiliser Co-operative Limited (IFFCO) and formed a new joint venture company called IFFCO Kisan Sanchar Limited (IKSL).
This joint venture company will harness the power of telecom to empower the rural farmer by giving him access of vital market information at his fingertips.
IKSL will offer products and services, especially designed for farmers, through IFFCO societies in villages across the state. On offer will be affordable mobile handsets bundled with an Airtel mobile connections.
The farmers will also get access to a unique VAS platform that will broadcast five free voice messages on mandi prices, farming techniques, weather forecasts, dairy farming, animal husbandry, among others on a daily basis.
"In addition, farmers will be able to call a dedicated helpline manned by experts from various fields, to get answers to their specific queries," Elango T, CEO, Bharti Airtel, Andhra Pradesh told reporters here today.
Sharing the details of IKSL, R V S Bhullar, COO-IKSL, IFFCO Kisan Sanchar Ltd said, "This is a unique venture to strengthen the cooperative movement in rural India, to empower the farmers through information, to boost the rural economy, and also to create rural employment."
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K somesekhar Rao, Director-IFFCO, said, "IFFCO is an organisation of the farmers and for the farmers and works on the model of cooperatives. We feel there is a great opportunity in telecom sector going to rural India to create new business opportunities for the cooperatives where farmers are the key stakeholders." Start a SIP with as low as ₹500 with ET Money App!
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