2ergo buys Indian mobile marketing co

MUMBAI: Aim-listed 2ergo, a global provider of mobile marketing, mCRM and media solutions, has entered the Indian market with the acquisition of Activemedia Technologies (AMT), one of India���s top mobile marketing and value-added service providers.

The UK-headquartered AMT is a global provider of mobile ticketing and couponing services, which include the longest-running m-promo in the world, ���Orange Wednesdays���, the cinema-ticket promotion for mobile operator Orange that made Wednesdays the most popular cinema going week in the UK. The campaign ran in India as ���Hutch Tuesdays���.

Chris Brassington, group MD, 2ergo, said: ���The Indian mobile market holds vast potential for us with 10% of users choosing internet-enabled mobile phones in a technology leap that forgoes computers in favour of straight to mobile data.��� In India, AMT serves mobile operators, including Airtel, Vodafone, Idea, Reliance and Tata. Blue-chip clients include British Airways, P&G, ABN Amro, ING, Hyundai and Western Union.

Raj Singh, ED of AMT, added: ���The combined offering will be very compelling for retailers, mobile network operators, FMCG, entertainment and media companies.��� AMT has also appointed Ramesh Krishnan, a veteran of AT&T, Lucent, Avaya and VeriSign, as COO.