18th Parallel eyes OTT on television, builds solution

Pune-headquartered tech firm 18th Parallel has built a homegrown software solution for Android set-top boxes (STB) that can provide consumers a unified experience across cable and overthe-top (OTT) entertainment platforms.

Nishith Shah, CEO of 18th Parallel, told ET that the firm has tied up with Siti Cable and the rollout of the new smart STBs would happen over the next quarter.

“OTT on television will be huge in 2019-2020. We already see that with the increase in smart TV and Amazon Fire TV stick sales. We’ve created a software platform that allows consumers to watch both cable channels and OTT content using a smart set-top box,” said Shah.


The software would provide a unified experience for the consumer across multiple fronts – content discovery, single sign-in, subscription and billing.