Cox & Kings returns with Wilson & Hughes as new owner

Singapore-based private equity firm Wilson & Hughes PTE is bringing Cox & Kings back after acquiring travel services brand via insolvency process while also marking its first major entry into the travel industry.

The firm’s Indian subsidiary acquired Cox & Kings, along with 200+ specialized sub-brands, with no prior liabilities, citing a new start for the brand.

The sub-brands that were part of its historic portfolio include Duniya Dekho – "See the World with Us", Bharat Dekho – "Discover the Wonders of India", Luxury Escapades – "Unparalleled Luxury, Unforgettable Journeys", Bhakti Yatra – "A Spiritual Journey Awaits", Holiday 365 – "Your Perfect Getaway, Every Day of the Year", Tour to Feast – "A Culinary Adventure Across Cultures" among others.


This revival will focus on a blend of traditional luxury and advanced technology like AI and data analytics, aiming to deliver tailored travel experiences.

Wilson & Hughes plans to emphasize four core segments: Leisure, Business, Specialized Travel, and Travel Tech, marking a strategic entry into the growing global travel market.

Wilson & Hughes, with experience in finance, building materials, fast-moving consumer goods, and hospitality, with the merger aims to combine Cox & Kings’ legacy in travel with its diverse business expertise.

“By leveraging advanced technology, AI, and data-driven insights, we’re shaping a seamless, personalised journey that aligns with the expectations of today’s travellers. Our objective extends beyond enhancing travel; it’s about reinforcing the trusted legacy that has positioned Cox & Kings as a cornerstone of the industry for generations,” said Karan Agarwal, Director of Wilson & Hughes.

This move comes amidst a period of growth for the global tourism industry, with projections indicating the Indian travel market alone could reach $125 billion by 2027.