Trafalgar eyes 20% growth in business from India in 2014

NEW DELHI: Global guided holidays company Trafalgar today said it is looking at a 20 per cent growth in India business in 2014 on the back of increased initiatives.

"We are looking at a 20 per cent growth from India in 2014. It is a very conservative estimate," Trafalgar (Asia) Regional Director Nicholas Lim told PTI.

The company has witnessed a robust growth of 88 per cent so far in 2013 compared to the previous year, he added.

"We are taking initiatives such as vigorous marketing, partnership with travel agents, digital outreach and social media to target Indian travellers," he said.

Though at present share of Indian travellers is not much globally for the company, it is hopeful of a good growth.

When asked about the average duration of stay and spend by the Indian travellers, Lim said: "Indians on an average stay for 14 days in Europe and the average spend is $3,000."

The profile of an average Indian customer for Trafalgar is that of a well-educated and travelled person.

"Most of our clients are professionals, including CEOs of companies who are keen to experience the country," Lim said.

When asked what he believes will be the main driver of growth for business from India, he said: "The growing affluence of Indian society will be the primary driver for growth."

The growth potential from Asia is huge, he added. Trafalgar is part of the Travel Corporation and offers two types of products-- CostSaver which is the budget segment and the Trafalgar First Class which is company's flagship brand.