South Australia to spend A$2 million to woo more Indian tourists

MUMBAI: In a bid to grab a larger share of India's outbound tourism pie, South Australian Tourism Commission (SATC) will spend close to A$2 million during 2015-2017. The state had 15,000 Indian tourists between January and September last year, registering a 16% year-on-year growth. “India is the ninth largest market in terms of tourist arrivals for South Australia.

The idea is to create awareness about the destination, and it is the first time that we are investing in the Indian market to create visibility,” said Dana Urmonas, regional director, Southeast Asia and India, South Australian Tourism Commission.

Indian tourists visiting South Australia spent A$13 million during the January-September 2015 period, with an average spend of A$ 909 per visitor.

The SATC is now planning to reach the consumers directly through social media and awareness campaigns. “We are following a threepronged approach — B2B, B2C and direct promotional campaigns — to create awareness. While we already have partnered with offline players, we are now looking to tie up with online travel agencies,” said Urmonas.