MakeMyTrip taps OpenAI for personalised bookings amid AI adoption surge in India’s travel sector

Online travel platform MakeMyTrip said on Wednesday it will collaborate with OpenAI to integrate advanced artificial intelligence capabilities into its travel planning ecosystem and address high-intent queries.

The partnership will enable travellers to move from conversational inspiration to booking through MakeMyTrip’s Myra interface, using OpenAI’s APIs to deliver structured, transaction-ready options across flights, hotels, and ancillary services.

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The integration marks a shift from passive search visibility to active AI-led discovery, translating user intent into bookable outcomes.

The partnership comes amid this surge in AI adoption in India’s travel sector, where companies are leveraging generative AI to enhance personalised experiences and improve operational efficiency.

“Our collaboration with OpenAI ensures that when travellers start their journey through conversation, MakeMyTrip becomes a seamless extension of that discovery process,” said Rajesh Magow, Co-Founder and Group CEO, MakeMyTrip.

“When AI is anchored in MakeMyTrip’s proprietary travel data and deeply integrated into the marketplace, it moves beyond inspiration to deliver personalised, bookable outcomes at scale.”

Oliver Jay, Managing Director, International, OpenAI, added, “MakeMyTrip is using OpenAI’s APIs to make travel planning feel less like filtering and more like a conversation, with recommendations and itineraries that reflect what a traveler actually wants.

Advanced AI is not just about enterprises and how they use it internally, but how they can also transform their consumers’ experience and engagement with the platform.”

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MakeMyTrip has been embedding AI across the travel lifecycle for several years, powering capabilities such as Myra, the company’s generative AI trip planning assistant. Myra currently facilitates over 50,000 conversations daily in multiple languages, including Bengali, Hindi, Kannada, Malayalam, Marathi, Tamil, Telugu, and English.

Vernacular and voice-enabled features have expanded reach, with over 45% of queries coming from Tier-2 and smaller cities.

The partnership underscores MakeMyTrip’s focus on leveraging AI to drive personalised travel experiences and strengthen its leadership in India’s evolving online travel market.

Industry experts say the move reflects a broader trend in which online travel platforms are moving beyond simple search and recommendation engines to AI-powered conversational interfaces that guide travellers from inspiration to transaction.

The development also underscores the growing importance of vernacular and voice-enabled AI. With over 45% of MakeMyTrip’s AI interactions coming from Tier-2 and smaller cities, the platform aims to tap into a rapidly expanding demographic of travellers who are increasingly seeking intuitive, conversation-driven planning tools.

By integrating OpenAI’s generative capabilities into its proprietary travel data, MakeMyTrip joins a growing cohort of Indian travel companies using AI not just to reduce costs or improve productivity, but to deliver highly customised, bookable travel solutions in real time.