Kerala registers increase in tourists inflow

Kerala has registered increase in domestic and international tourists during the first-quarter (January to March) of the year, a senior Kerala tourism department official said.

HYDERABAD: Kerala has registered increase in domestic and international tourists during the first-quarter (January to March) of the year, a senior Kerala tourism department official said.

International arrivals recorded a significant 25.89 per cent increase over the previous year's figures, while domestic tourists marked a 7.95 per cent rise, Dr V Venu, secretary, Kerala Tourism and Sanjay Kaul, director, Kerala Tourism told reporters today.

To sustain this momentum several innovative initiatives have been introduced by Kerala Tourism for the first time in India including, Dream Seasons, Syneergy Quest and Wake Up To Malabar.
Pioneering Responsible Tourism, Kerala envisages its future growth by focusing on sustainable and Responsible Tourism (RT).

"The RT initiative has taken off well and is being implemented on a pilot basis in four destinations -- Kovalam, Kumarakom, Thekkady and Wayanad," they said.

To reach out to the domestic market, a series of road shows are being organised in cities like Mumbai, Delhi, Bangalore and Hyderabad.
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