Japanese drivers in Rajasthani turbans to promote India
Ten Japanese drivers dressed in Incredible India T-shirts and Rajasthani turbans will be plying on the streets of fashionable Ginza district of Tokyo for two months as part of Incredible India campaign.
By PTI |
NEW DELHI: Ten Japanese drivers dressed in Incredible India T-shirts and Rajasthani turbans will be plying on the streets of fashionable Ginza district of Tokyo for two months as part of Incredible India campaign.
With the aim of wooing more Japanese tourists, government has launched Incredible India campaign in Tokyo.
The promotional campaign, launched by the Indian Ambassador to Japan yesterday, was undertaken on the eve of Japan Association of Travel Agents Travel Fair 2008.
The exquisitely designed India Tourism booth of Union Tourism Ministry is expected to attract visitors to the three-day fair beginning today.
Ten Velo taxis wrapped in images of India's tourism products were flagged off amid fanfare at Ginza, the prime area of Tokyo.
Velo taxis were specially chosen for the campaign as they are ecologically friendly mode of transportation which are very popular in tourist areas of Japan. They are also reminiscent of the ubiquitous rickshaw, India's commonest mode of public transport.
The launch was followed by a gala India evening attended by major opinion-makers, media personalities and a cross section of the travel and tourism industry. Bollywood dance performance by young Japanese artistes was another highlight of the India evening.
India Tourism, Tokyo, will continue its innovative promotional efforts by launching an Incredible India campaign public bus later this year.
Japan is among India's leading and fast growing markets for inbound tourism and about 150,000 Japanese tourists are expected to visit India this year.
With the aim of wooing more Japanese tourists, government has launched Incredible India campaign in Tokyo.
The promotional campaign, launched by the Indian Ambassador to Japan yesterday, was undertaken on the eve of Japan Association of Travel Agents Travel Fair 2008.
The exquisitely designed India Tourism booth of Union Tourism Ministry is expected to attract visitors to the three-day fair beginning today.
Ten Velo taxis wrapped in images of India's tourism products were flagged off amid fanfare at Ginza, the prime area of Tokyo.
Velo taxis were specially chosen for the campaign as they are ecologically friendly mode of transportation which are very popular in tourist areas of Japan. They are also reminiscent of the ubiquitous rickshaw, India's commonest mode of public transport.
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The launch was followed by a gala India evening attended by major opinion-makers, media personalities and a cross section of the travel and tourism industry. Bollywood dance performance by young Japanese artistes was another highlight of the India evening.
India Tourism, Tokyo, will continue its innovative promotional efforts by launching an Incredible India campaign public bus later this year.
Japan is among India's leading and fast growing markets for inbound tourism and about 150,000 Japanese tourists are expected to visit India this year.
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