Ixigo deepens OpenAI partnership, targets AI-first travel experience for users

New Delhi: Ixigo announced an expanded collaboration with OpenAI on Wednesday to advance artificial intelligence capabilities and deploy them at scale for the travel industry.

The company said this collaboration will help the company accelerate AI integration across ixigo, ConfirmTkt and Abhibus.

ixigo said it will leverage OpenAI’s Enterprise API platforms to deploy advanced AI tools and integrate 'next-generation' coding models across Ixigo’s technology stack.


These capabilities will power autonomous workflows and enable new AI-driven use cases, including fully autonomous agents, AI-assisted workflows, contextual AI assistants, and ongoing research to unlock new opportunities and AI-first travel customer experiences.

ixigo said it has been among the travel industry’s 'earliest adopters' of AI across use cases such as customer service, where 90% of voice and chat customer support is already end-to-end AI, as well as across software engineering, business processes, marketing and operations.

In 2025, ixigo said it unveiled its 3-pronged AI strategy - Project Trishul across efficiency, revenue and disruption to drive operating leverage, smarter monetisation and multi-modal agentic capabilities across its platforms.

The company said this integration will not only accelerate AI coding and quality assurance but also help ixigo double down on fully autonomous workflows, enabling the entire organization to automate complex workflows at scale.

"We have been an early mover on AI since 2012, and we are now entering an era where every company needs to become an AI diffusion company to help their customers and partners leverage the benefits that AI enables," said Rajnish Kumar, group co-CEO and Aloke Bajpai, group CEO, Ixigo.

"Our collaboration with OpenAI will accelerate the integration of AI and agentic workflows both inside the organization and for over half a billion travel consumers that we serve," he added.