Cleartrip reveals mobile insights on city exploration and traveller behaviour

NEW DELHI: A study by Cleartrip called Mobile Insights on City Exploration and Traveller Behaviour has revealed that the share of mobile trafffic for the company in the last quarter was 75% while the share of transactions on mobile was 40%.

Transactions between mobile phones and tablets were skewed towards mobile phones with 93% people booking through mobile phones and 7% through tablets.

According to Cleartrip, the Jio wave created an impact with a notable growth in transactions (from 5% in Q2 to 17% in Q3) on the Jio network.

Cleartrip Local registered a 55% quarter on quarter growth - which means that city-dwellers are looking at spending their leisure time by engaging in things beyond the cliche. The company noticed a city-wise preference for 'Events' vs 'Activities' vs 'Eat Out' on Cleartrip Local. Delhi likes 'Events' while Bengaluru inclines towards 'Activities'.

'Events' generated maximum traction across Cleartrip Local categories - with a 296% quarter on quarter growth. 1 in 3 bookings was using the Pay at Hotel option. The average transaction size was greater by 50% quarter on quarter, despite the fares being higher - There was a clear holiday season wave with 60% increase in transaction. With demonetisation, there was a 165% increase in third party wallet utilisation, though the share of third party wallets in overall transactions is small.