What's in store for Indian ecommerce

With the best of Indian shoppers expected to grow to 174 million by 2020, the rules of the game are bound to change.The online shoppers are moving away from discounts though owing to convenience cash on delivery is here to stay.The report by Google-AT Kearney on ' Digital Retail 2020:Rewriting the Rules' surveyed 20 cities, 3000 primary consumers and sellers.