WestCoast Group to open more exclusive retail outlets

KOCHI: Major integrated seafood company WestCoast Group is expanding the network of its exclusive retail outlets to more regions to take advantage of the changing preferences in the seafood market.

The company has opened its Cambay Tiger Seafood Mart (CTSM) in New Delhi and Pune after the success of its two outlets in Mumbai. CTSM mainly sells seafood reared in company’s own farms and exotic ones like Atlantic salmon. Next in the line for CTSM outlets are metros Bengaluru, Kolkata and Chennai.

“We need to look at a few trends in urban India, especially the metros and our growth plan with Cambay Tiger Seafood Marts is to capitalise on these trends. Firstly, there is a shift of preference in shopping for seafood to modern retail markets, from a traditional Indian fish market. The hygiene, freshness, convenience and customer service in a modern retail set up is not usually achieved in a traditional fish market,” said Shivam Gupta, director, WestCoast Group.

Cambay Tiger is the flagship brand of the WestCoast Group and its products have presence in India over 1000 stores in over 50 cities. The company has also launched nutrionist-certified subscription packs of fish diet aimed at meeting individual’s fitness goals.