Spencer's to focus on food & bakery services

KOLKATA: Spencer���s Retail has decided to focus on food and bakery services in its stores in a bid to position itself on the ���retailtainment��� platform. The RPG retail flagship intends to create a food court in each of large format stores by carving out around 3,000 sqft.

While the food courts will be rolled out under the ���Modern Menu��� brand, plans are also afoot to replicate such food courts in Spencer���s top 1,000 small-size outlets. The decision to foray into food and bakery services was triggered by Spencer���s consumer research which revealed that a shopper spends an average of 90 minutes in the stores during weekend.

���Hence, the need to evolve the stores as a retail entertainment destination was felt. It will create an experience for consumers and increase the average bill size,��� a Spencer���s Retail spokesperson told ET.

Spencer���s has thus tied up with reputed food joints, restaurants and coffee shops to set up shop-in-shop within the food courts. This includes tie ups with Flury���s, Monginis, Bread Talk, Daily Breads, Pizza Corner, Nirula���s, Cafe Coffee Day, Barista and Tiffany for such shops.

���The food and bakery services will contribute around 5% to our turnover. We have agreed upon a 15-20% revenue sharing with partners,��� the spokesperson added.