Snapdeal's Rajeev Singh is KartRocket vice president of seller ecosystem

BENGALURU: Ecommerce enabler BigFoot Retail Solutions, which owns KartRocket has appointed former associate director of market development in Snapdeal, Rajeev Singh as the vice president of seller ecosystem.

The company is strengthening its business in the mobile marketplace Kraftly targeted at getting small and micro-entrepreneurs online. “We are close to break-even and will be investing in Kraftly going ahead for hiring developers, marketing and management teams. We will also be investing close to 50% of our investments in buyer acquisition,“ said Saahil Goel, CEO of Kart Rocket.