Snapdeal redesigns website and mobile app

NEW DELHI: After appointing Bharti Airtel senior executive Anand Chandrasekaran as chief product officer, Snapdeal is ready to unveil the ecommerce platform’s new look either Wednesday night or Thursday morning.

After working for almost 8-10 weeks and taking feedbacks from its 5000-plus employees, Snapdeal wants to create a more user-friendly and simplified version with less distractions from ads and colours, and more focus on visuals and product information, said Chandrasekaran.

It has redesigned both the website and mobile app. The 6 MB app will initially be available for Android and iOS users. A Windows version will be launched later.

Snapdeal has around 19 million mobile users, who account for 70 per cent of its total revenue. More than 50 per cent of these users access its services on 2G network.

The new look has been designed based on three major themes based on feedback: easy to locate product information, grouping of the content by intend and access to all decision-making information in one view.

According to Chandrasekaran, there is a need to upgrade the product time to time to acquire new users, instead of spending for customer acquisition.

Other product enhancements include rebooting the search page - sorting and filtering. The company is also betting on regional languages and plans to integrate all other apps such as Freecharge, Exclusively.in and RupeePower.

Chandrasekaran, who joined Snapdeal earlier this month from Bharti Airtel, clarified the stand on not going mobile-only, saying that company wants to be present in all spaces where customers are present. It gets 30 per cent of revenue through transactions made on desktops and doesn’t want to give it up easily.