Salman Khan launches Being Human apparel in Middle-East

KOLKATA: Cine star Salman Khan has launched his Being Human line of apparel in the UAE in partnership with Landmark Group's retail format, Splash. The partnership will also be extended in the Indian market whereby the apparel line will be available in the Splash stores operating in Delhi, Bangalore, Chennai, Hyderabad and Pune.

Being Human is a social foundation launched by Salman Khan in 2007 that aims to support the underprivileged. The foundation has a unique model wherein it is a lifestyle brand at the front-end and a registered charitable trust at the back-end. All revenue from the lifestyle brand goes to support the twin causes of education and healthcare for the needy. Salman himself endorses the apparel products.

In a media statement, Salman Khan said, "We had an overwhelming number of requests from the UAE asking us to launch Being Human clothing here. I am delighted that Splash will now make Being Human clothing available across the region".

Splash CEO Raza Beig said with the brand being available in key markets across UAE and India, we have strived to make Being Human reach the masses so that the cause is widely popularized. Splash is Middle East's largest fashion retailer.

The line-up will offer 29 options in t-shirts for men while carrying the signature Being Human tagline which is the brand's core value. Semi-formal trousers, denims, shorts and shirts in various styles are also part of the entire gamut of offering from the brand.