Retailers report 7% growth during the festive season

Retailers have reported mere 7% growth during the festive season in 2024 compared to last year’s festive season, according to Retailers Association of India (RAI).

“RAI’s survey indicates a moderate growth of 7% during the October-November festive season, falling short of the anticipated 10%. Consumption growth has been subdued throughout the year, prompting retailers to boost business through promotional offers and encouraging festive purchases,” said Kumar Rajagopalan, CEO, Retailers Association of India (RAI).

“We are hopeful for stronger growth in 2025, as rising operational costs require a sustained growth trajectory to maintain profitability. Inflation, intensified competition, and limited spending, particularly by the lower middle-class population, remain significant challenges,” Rajagopalan said.


The survey further reveals that West India experienced the highest sales growth at 8%, while North, South, and East India each recorded a 7% increase.

In terms of categories, food and grocery registered the highest growth of 14%, followed by 10% in QSR and 9% in jewellery compared to the same festive time period last year.