Reliance's retail biz to focus on private labels
Like other players in organised retail, Reliance , too, is setting up stand alone stores, to cater to separate products. Career avenues in retail | The Mall Mania
By ET Bureau |
PUNE: Like all organised retail player, Reliance Industries��� retail business is also focusing on private labels. The CEO of its hypermarkets business, K Radhakrishnan, said they derive around 80% business in the large format stores from private labels, particularly in the garments business.
While its private labels in the commodity foods segment are Reliance Value and Reliance Select, it is launching, in a phased manner, private labels in the nonfood FMCG category. It has launched floor cleaning products under the Expelz label in Delhi earlier in the month, with plans to launch private label products in the personal care segment by September.
Like other players in organised retail, Reliance , too, is setting up stand alone stores, to cater to separate products. The first of such stand-alone stores in the household segment will be opened in Aurangabad, in September , called Reliance Houseware, a company spokesperson said.
It already has four stand alone stores, called Time out for books, music and gifts, three Reliance Footprints (for footwear), and Reliance Trends, for mens wear. Reliance Lifestyle, for furnishings etc, is another stand alone category that is being considered.
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Mr Radhakrishnan said they will open their first hypermarket, a Reliance Super, in Mumbai in the Bombay Central area next week. He was speaking to reporters after inaugurating the company���s first hypermarket , a Mart, in Pune. This is its first hypermarket in the state. Explaining the formatting of its hypermarkets , Mr Radhakrishnan said, ���Stores that are between 10,000-25 ,000 sq ft are Supers while those over 25,000 sq ft are Marts, which is our highest category. We will open another Super in Pune by September, so that we will have one each of Super and Mart in Pune by December. By March, we plan to have a total of four hypermarkets in Pune, which is our first market in Maharashtra for the large format.���
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