Reliance Living Homeware launched
Reliance Retail's subsidiary, Reliance Home Store, on Friday launched its first specialty format under the brand name of Living Homeware.
By PTI |
MUMBAI : Reliance Retail's subsidiary, Reliance Home Store, on Friday launched its first specialty format under the brand name of Living Homeware.
It was launched in Aurangabad, Central Maharashtra, a company release said here. Reliance Living Homeware, spread across 3,000 sq ft, has specific offerings for all customer groups like the mothers, modern housewives and working woman, the release said.
It aims to be a one-stop shop, offering household utilities for daily needs in the kitchen, dining and the bathroom.
Some of the special product ranges include theme and occasion-based assortments for parties like disposable kitchenware, aluminium and paper products, gifts assortments for marriage and birthdays, the release said.
Reliance Retail President and CEO, Operations and Strategy, Raghu Pillai, said "currently, homeware is an extremely fragmented category in India, wherein customer experience is functional."
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"Reliance Living would revolutionise this by offering a world-class experience while helping consolidation of this category in the industry."Start a SIP with as low as ₹500 with ET Money App!
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