QSR delivery begins recovery riding on discounts, cashbacks

New Delhi: Large quick service restaurants (QSRs) such as Pizza Hut, McDonald’s and KFC said their delivery sales have either reached pre-Covid volumes or witnessed significant pickup over the past two weeks since lockdown curbs eased. This comes at a time when dine-in sales remain negligible.

“We have reached pre-Covid volumes on delivery, spurred by offers like ‘buy one, get one free’ and 40% savings on larger boxes,” said Merrill Pereyra, MD of Pizza Hut India. The chain owned by Yum Restaurants has introduced individual consumption boxes in select cities across delivery and takeaway since consumers would be conscious about sharing food, he said.

Almost all brands have restarted promotions, upfront discounts of 20-40%, or cashback offers on deliveries.