Philips to revitalise retail push

KOLKATA: Philips Electronics India has decided to revitalise its retail strategy to maintain robust growth rate amid the slowdown. The Dutch major plans to set up exclusive ���experience zones��� in multi-brand electronic stores and modern retail chains across four key segments ��� health, home cinema, water solution and personal grooming.

This will be in addition to revamping its exclusive brand stores ���Arena��� which will henceforth focus on building the Philips��� brand in the health and well-being segment in India. ���There will be a huge thrust on our retail strategy to grow market share and sales this year. Such a strategy will help to increase sales conversions at the retail level,���
Philips Electronics India vice-president and head (consumer lifestyle) Mahesh Krishnan told ET.

For starters, Philips plans to set up 400 experience zones across the country by December 2009. It has already set up 35 such zones in the National Capital Region (NCR).