One size no longer fits all at Wal-Mart

NEW YORK: Wal-Mart Stores, the world’s biggest retailer, is trying to boost sluggish sales gains by dropping its one-size-fits-all approach to retailing, a leading American financial daily ..

Instead of stocking mostly the same products, the retailer is custom-fitting its merchandise to appeal to demographic groups, it said.

Wal-Mart is custom-fitting its merchandise assortment to reflect each of six demographic groups — African-Americans, the affluent, empty-nesters, Hispanics, suburbanites and rural residents, the newspaper said. It cites Eduardo Castro-Wright,CEO, Wal-Mart’s US stores.