MyDollarStore considering multi-pricing
MyDollarStore, a format which sells a range of products priced at Rs 99, is now considering a multi-pricing strategy besides expanding its presence by opening around 50 outlets in the next fiscal.
By PTI |
NEW DELHI: MyDollarStore, a format which sells a range of products priced at Rs 99, is now considering a multi-pricing strategy besides expanding its presence by opening around 50 outlets in the next fiscal.
After Future Capital picked up 28 per cent stake in Sankalp Retail Value Stores for Rs 20 crore, the master franchisee of the US-based MyDollarStore International, shop-in-shop discount format are likely to come up soon at the retail outlets of the Future Group including Big Bazaar, Food Bazaar and others.
The standalone format of the store will continue to offer products at the Rs 99 price point but in case of the shop-in-shop formats, price variation will be there.
When contacted, MyDollarStore Chief Executive Officer Soumitra Ghatak told PTI, "as a retailer, we will continue to expand presence and explore possibilities of setting up different formats."
He said the company currently has 48 stores in 25 cities across India and plans are afoot to open around 50 new stores in the coming fiscal.
Asked about investment, Ghosh said on an average, one store would be spread across 1500-2000 square feet, with up to Rs 1,000 required as capital expenditure per square feet.
After Future Capital picked up 28 per cent stake in Sankalp Retail Value Stores for Rs 20 crore, the master franchisee of the US-based MyDollarStore International, shop-in-shop discount format are likely to come up soon at the retail outlets of the Future Group including Big Bazaar, Food Bazaar and others.
The standalone format of the store will continue to offer products at the Rs 99 price point but in case of the shop-in-shop formats, price variation will be there.
When contacted, MyDollarStore Chief Executive Officer Soumitra Ghatak told PTI, "as a retailer, we will continue to expand presence and explore possibilities of setting up different formats."
He said the company currently has 48 stores in 25 cities across India and plans are afoot to open around 50 new stores in the coming fiscal.
Asked about investment, Ghosh said on an average, one store would be spread across 1500-2000 square feet, with up to Rs 1,000 required as capital expenditure per square feet.
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