Mahindra Retail ties up with American kids wear firm Carter's Inc

KOLKATA: Mahindra Retail has tied up with American kids wear firm Carter’s Inc to launch forty shop-in-shop stores across 15 cities in BabyOye stores across India.

Mahindra will open the Carters stores in 250 square feet with their trademark fixtures to give Indian consumers a world class shopping experience. This will be the first time in India that Carter’s apparel will be available in an offline store, a Mahindra Retail executive said.

"Carter’s is already available online at our website and app and our customers can now also shop for the complete range in BabyOye stores across India," said Prakash Wakankar, CEO, Mahindra Retail.